It starts with a need to create content to sell something.

To do that well, we need a plan to tell us what to say and where.

And to make a plan, we need to know how & what we sell: a narrative.

Our relationships focus on:

kpi A business KPI to impact

kpi A communications challenge to address

Our favourite briefs require both content production now AND a new long-term strategic direction.

A positioning narrative

When we create content, we also create a positioning narrative. A 2-page outline of how communications can position the brand and guide production thereafter: to make the most impact.

We work both directly with brands and together with design firms.

Example components of a narrative:

· Communications task

· Core offer & benefits

· Supporting messaging

· Personality & tone

· Story for brand idea

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Do you…Yes and No.

We produce all sorts of marketing to sell the narrative. Some of our favourites are:

· Sales Presentations (Yep, our fav!)

· Copy & content structure for website redesigns

· CRM & Retention campaigns

· Social Ads

There are also some things we don’t do. For these, we work with some sharp partners:

· SEO & SEM

· Media buying

· Technical development

· Analytics implementation